How To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my search engine optimization business. I could honestly say it is among the greatest things I have ever tried to perform in life. It is also one of the very painful, annoying and stressful things things which has occurred to me personally. So here's the short list of what I've heard as its first director, CEO and consultant.
Always be Ready to Engage
Stories, case studies, experiences, results -- those are the stuffs of the future. There are tons of theories, tons of how-to's, heaps of revenue talk in our day and age. Stories hold huge weight in pinning down a potential customer to a purchase.
Exterior of a revenue standpoint, story-telling on your circle of friends are able to make a huge impact in rippling out your business to others. My very first enormous client (that's still my customer so far) came from a short chat while riding the train on my way to my afterward day task. We were not really close. I advised him that I was into SEO and shared its value and also what it did for my own site. He explained that he'd consult with me.
Turns out that he did. I got to close the deal.
After that lesson, I never ceased evangelizing.
Yes I understand, you wish to get paid per hour. While it may be true that what you understand is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has let me get the entire company. Yes customers could call me late at night or early in the morning, however giving free consultations to prospective clients has extremely increased final rate on earnings.
Clients love the little things. They also feel more secure when you provide them more info about what they are getting in to and what they want to know about other areas of internet marketing. You are able to leverage on giving them what they desire to know rather than informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO firm to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to the other SEO company, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event that you need anything -- except for money." , I stated. And that he did. He predicted up to wake me up often times (I sleep soundly and wake up late while he is an early bird). Nevertheless, it was all worth it.
The entire company is now awarded to us and we're simply waiting for the contract of the other (much cheaper) SEO firm to expire. I do not know whether they're doing a fantastic job or not. What I do know is that I gave away free, anytime appointment -and it worked!
It's one of my own trump cards on customer acquisition.
Don't Be Scared to Jack up your Cost
You have to know that SEO particularly here in the Philippines is still considered 'new' by many businesses. The dominant (and powerful) form of marketing here remains TV. That leaves us having a 'free market' plus also a free market means that the price range is mad.
There are businesses offering SEO for as little as $300 per month. And yes, they claim that it's white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, then I'd be out of business in one month.
When I read Seth Godin's Linchpin, I understood the value of pricing. Louis Vuitton can afford to charge that much because they're all because of quality and exclusivity. I want to be a business like this. That's 1 reason why people give customer soe company exclusivity to their niche/industry. And we also charge premium for it.
Businesses can butt-heads on lowering prices. It may be the weapon of choice for most SEO firms. The clients win and the search engine optimization business loses.
My weapon of choice is raising the standard of our services and building a new. That way, pricing is both secondary and I'm very satisfied with the few really good customers I have.
Think like Louis Vuitton. Win.
To learn how to begin your own SEO company today and begin earning $1,000 a day program a complimentary strategy involve my complete online training and turnkey business with your own site, team, and mastery to control the SEO company.
How to Begin an SEO Company with NO Technical Skills.
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Also watch bill from previous elephant handler who had been making $19k annually to $3k in 1 week.
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